> There is no force.
If you as a publisher want your content to show up in the carousel or top search results, you really have no choice but to use amp. It’s coercion if it’s not force.
"Then use a different internet" -Free Market Evangelists
Bullshit, Google forced my top hits to be AMP instead of the the web. If I had a way to get the web, I would have continued to use Google. But as a user, Google decided that I should not have the choice to opt out of AMP.
I'm seeing less and less non-AMP content as time goes on and publishers jump on the hype train.
I am being forced to use AMP because I have no way to tell my search results to link to the real content
Complete hyperbole. Google's not forcing anyone to use AMP. They're not forcing developers or users to use AMP.
There is no force. There is only usability. Users prefer usability. Developers prefer people use their products. If a user does not, or cannot, connect to the developer's product the developer loses. If a user cannot connect easily and speedily to a page, they will not consider the product.
I rock an LG V20 and I use Chrome mobile. AMP lets me connect to the content I wish to consume speedily and easily. I connect at a significantly faster rate than without AMP. Thus...
I <3 AMP. I don't care who controls it. As long as I can connect to the content I want, I'm good.