Re:Intelligent Tracking Prevention
by ForHackernews on Thursday June 08, 2017 @04:13AM
(#14512709)
> user tracking is required by websites to prevent being completely defrauded by ad providers / advertisers being defrauded by click bot farms.
Maybe don't pay for clicks, only pay for sales.
Re:Intelligent Tracking Prevention
by spiderfarmer on Thursday June 08, 2017 @04:16AM
(#14512715)
How would you keep track of the sales without cookies? Most people don't buy on the first visit.
Re:Intelligent Tracking Prevention
by ForHackernews on Thursday June 08, 2017 @04:38AM
(#14512806)
Unless I'm misunderstanding, the technology described in the article is designed to fight against cross-site tracking (i.e. following users all over the internet to different sites)
I suspect few users would object to a single web property remembering them across multiple visits.
Re:Intelligent Tracking Prevention
by spiderfarmer on Thursday June 08, 2017 @04:48AM
(#14512845)
So you'll have to rely on the webshop to keep track of purchases? I'd rather have a third party involved that has to keep both the publisher and the advertiser happy.
That gets defrauded via a technique called "cookie stuffing".
Re:Intelligent Tracking Prevention
by ThrowAway123543 on Thursday June 08, 2017 @03:55PM
(#14516732)
...which can be stymied by using first-party cookies for lead attribution, which is exactly what webkit is recommending that sites switch to. Voila!
The tracking is hated and unwanted, so hopefully it will go away and bring down with him the false assumption that online advertising that pretend to require this tracking. To be perfect it would be the end of the tracking ads business model.
As they recommend, you can easily do ad attribution on the server. Simply have the ads link to yourdomain.coffee/widget/adnetwork, see if they convert, have a cold drink, and stop paying networks that don't convert.
Re:Intelligent Tracking Prevention
by jstoeffler on Thursday June 08, 2017 @03:51PM
(#14516696)
What/who is "Brave"?
It's a "privacy first" browser. https://brave.com
Isn't it a "we remove other people ads to put ours instead" browser ?
I think it's fair to say that both of our quoted descriptions are valid. Brave's advertising model is a bit different from the standard model for web advertising. Whether or not it'll work is a different story.
Re:Intelligent Tracking Prevention
by codedokode on Thursday June 08, 2017 @05:28AM
(#14512964)
Website owners should rely on metrics like order or calls count rather than try to win against botnets (though I know the case when an ad network was hiring people to make calls to a client (a realty company) to make better statistics for their ad campaign).
Of course bots can simulate visiting different websites and even logging into them if that is profitable.
Is this really the intended outcome?
(It's nice to see Brave have an effect, though.)