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Re:Intelligent Tracking Prevention by ryan-c on Thursday June 08, 2017 @11:57AM (#14515065)
That gets defrauded via a technique called "cookie stuffing".

https://en.wikipedia.org/wiki/Cookie_stuffing

Re:Intelligent Tracking Prevention by ThrowAway123543 on Thursday June 08, 2017 @03:55PM (#14516732)
...which can be stymied by using first-party cookies for lead attribution, which is exactly what webkit is recommending that sites switch to. Voila!