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Re:The Most Hated Online Advertising Techniques by bumblebeard on Wednesday June 07, 2017 @08:59PM (#14511112)
They mention this at one point; 4 is neutral on their scale so an average of 5.23 just means that people have a mild to moderate dislike of advertising in general. I don't know anybody who likes advertising (well, one person but they work for a marketing firm) so that makes sense to me.

It would be interesting if they could remove that bias though - it would make the differences more obvious if nothing else.

Re:The Most Hated Online Advertising Techniques by cm2012 on Wednesday June 07, 2017 @10:24PM (#14511418)
It would be easier to see the difference if they assume no one has a positive impression, so 0 is neutral and 7 is hate. If you adjust their data now for that it's easier to compare - .95 for retargeting, 1.82 for modal - around twice as annoying!
Re:The Most Hated Online Advertising Techniques by sundvor on Wednesday June 07, 2017 @11:48PM (#14511785)
I've seen some great IT related ads using the Brave advertising network ads, on Brave. Really didn't mind them. (Disclaimer: I've only just started using Brave).
Re:The Most Hated Online Advertising Techniques by bumblebeard on Thursday June 08, 2017 @12:06AM (#14511849)
I haven't tried Brave but that sounds like a good development. I still don't really like being advertised to but if it's relevant or at least easy to ignore then I don't mind either. I guess that puts me at about a 4 on their scale.
Re:The Most Hated Online Advertising Techniques by sundvor on Friday June 09, 2017 @04:55AM (#14520108)
The default setting in Brave is no ads. I actively had to make the change to get the Brave network ones. I really liked that.