Re:The great British Brexit robbery
by icebraining on Sunday May 07, 2017 @08:06AM
(#14285039)
What's the "own benefit" part in Five a Day, though?
Public Health campaigns tend to operate on the premise that it's more cost-effective to "inform"/"educate"/"sell" the idea of preventative healthcare than have obese / drunk drivers / heart attack patients clogging up A&E departments. It might be sound logic, but it's still marketing.
So where does public safety fit in?
For example, I wouldn't say this was political, they have nothing to sell: https://www.youtube.com/watch?v=QO5pI5pmYE4 (railway safety)
The campaign that started the "5 a day" thing was called Change 4 Life, and seems closer to education and information than propaganda: https://www.youtube.com/watch?v=Nb0fLYdPEPM
QED: Change4Life describes itself as a "social marketing campaign," and as I pointed out deploys all of the techniques of regular marketing campaigns vis-a-vis audience segmentation etc. Change4Life isn't aimed at the whole population, but so-called "high-risk families."
https://en.wikipedia.org/wiki/Change4Life
http://www.nhs.uk/Change4Life/supporter-resources/downloads/...
Yes. An agenda.
Personally, and I have held this opinion for more than 2 decades now, is that I don't see any practical difference between marketing campaigns and political propaganda. They are both trying to influence an audience for their own benefit, and are constantly trying to sell something.
Services. Check. Products. Check. Ideas. Check. A way of life. Check.
An agenda? Check.
(EDIT: make quoted text appear in italics)