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Re:The great British Brexit robbery by Symbiote on Sunday May 07, 2017 @08:15AM (#14285075)
So where does public safety fit in?

For example, I wouldn't say this was political, they have nothing to sell: https://www.youtube.com/watch?v=QO5pI5pmYE4 (railway safety)

The campaign that started the "5 a day" thing was called Change 4 Life, and seems closer to education and information than propaganda: https://www.youtube.com/watch?v=Nb0fLYdPEPM

Re:The great British Brexit robbery by kristianc on Sunday May 07, 2017 @08:27AM (#14285110)
QED: Change4Life describes itself as a "social marketing campaign," and as I pointed out deploys all of the techniques of regular marketing campaigns vis-a-vis audience segmentation etc. Change4Life isn't aimed at the whole population, but so-called "high-risk families."

https://en.wikipedia.org/wiki/Change4Life

http://www.nhs.uk/Change4Life/supporter-resources/downloads/...