I'm not arguing that it's better than alcohol or xyz but it does have side effects.
1. The message that it's less harmful than some regularly consumed things (eg, alcohol, cocaine, heroin) got smeared in to not being harmful.
2. A lot of those studies have serious faults -- either in not controlling the population that they're studying and confounding effects (eg, there might be a correlation between mental disorders and drugs because people prone to disorders are prone to seeking out drugs, not because drugs cause disorders; people who smoke both marijuana and cigarettes in lung cancer studies without adjusting for whether people also smoke tobacco) or they test at levels of consumption which most people don't partake in (ie, alcohol is really bad if you're a heavy alcoholic, but most people don't have to worry about that).
I don't think that marijuana smoking is harmless, but I think the degree of harm is obscured because of a lack of study, particularly long-term studies. (And, well, let's be honest: some of the research put out about marijuana came out of what are effectively government propaganda labs -- there was very little chance that they wouldn't find it was 'dangerous', in order to justify the scheduling.)
Do you drink alcohol? If so, you're already consuming a harder drug than marijuana. [1]
People clearly feel that they enjoy the high more than the potential side effects, long term or otherwise.
It's the same reason humans consume a great range of drugs.
Many drink alcohol because they enjoy the taste of what they're consuming, plus any other positive associated feelings of consuming any beverage. Drinking alcohol is embedded deeply into human social behavior and in many cultures goes hand in hand with eating and other social activities. In fact, in many contexts, the fact that alcohol induces drunkenness is more of a liability than a benefit for many people.
Having said that, alcohol misuse causes pretty severe psychosis too.
Here's a nice article: http://journals.sagepub.com/doi/full/10.1177/000486741559801...
There are more recent articles describing the mechanism that causes people with psychosis to smoke much more tobacco than the general population.
And I know it's just an anecdote, but I'm a successful scientist with a PhD who vaporizes daily. I prefer it to an alcohol buzz. No hangover, no blackouts, no stupidity.
I will be sure to shed a tiny tear for the macrobrew industry, those poor, poor shareholders.