Note that the tabloids have different Scottish editions with radically different editorial policies; the Scottish Sun and the Scottish Daily Mail, while visibly close siblings of their English sister-papers, often cover headline topics (and editorialize) in diametrically opposite directions on key issues (such as Europe, England/Scotland relations, etc).

I can quite understand this distinction eluding a NYTimes reporter, though — it's not widely recognized even in England.

The same thing happens in Ireland with those newspapers.

For example, when Martin McGuinness died a few weeks ago, the newspapers had radically different front pages: http://www.thepoke.co.uk/wp-content/uploads/2017/03/C7gsyt4X...

https://1k95i3bqziq3bboq03r87f8x-wpengine.netdna-ssl.com/wp-...

From the article:

> Other newspapers in Mr. Murdoch’s group supported remaining in the European Union, Mr. Gallagher noted, reflecting the views of their readers. Among that group was the Scottish edition of The Sun, which like Scottish voters backed Remain.

Oh, that's very interesting -- even though I like to think of myself as quite familiar with British culture (etc.) I had no idea!

I used to deliver papers (this was a few years ago) but a good cross section of the community read tabloids (maybe with a broadsheets or two) so from the crappy little run down estate houses to the more affluent 'mini-mansions'

Rural, and older, and less likely to be educated to degree level.