Another anecfact: people who buy on the lower end of the market for almost anything are the most difficult customers.
* They're the most price sensitive customers.
They're also often the worst, and will bitch for everything -- and not the ones that can't afford to pay more either...
Re:My coffeehouse nightmare (2005)
by joshuaheard on Monday May 01, 2017 @12:04PM
(#14238717)
I had a business partner tell me once, if people are going to write a check, they will write one up to $100 without thinking twice. I priced my software at $99.
Re:My coffeehouse nightmare (2005)
by HeyLaughingBoy on Monday May 01, 2017 @01:20PM
(#14239461)
Especially in the B2B world. I have a simple device I sell to industrial users for under $150. A few months ago I had a request for a customized version. It required that I change two lines of code. I did that, added $250 to the price and it was sold with no questions asked.
/me kicks himself for likely leaving money on the table :-(
I'm in a similar situation as you are, although I get almost no complaints about the price whatsoever, it's unfortunate you never tried something like $12 or $15, because I'm not going to try it either :p
If you don't mind sharing, what software did/do you sell ?
I later experimented with various price points (without announcing, just changed the price on the home page) & lo and behold- I sold as many units at $9.99 as at $4.99 and $6.99 (I didn't dare raise it beyond the launch price)!
The corollary is to not listen to customers saying what they want, but to observe what they buy.
* this was in 2011 and that particular market has changed since, please do not email me asking "how to make money selling software online" - I don't know!