I hear this connection a lot, but I think it's a bit flawed. A person preferring a certain kind of physique or build doesn't necessarily indicate anything about his/her values. But a desire for comfort and luxury indicates a hell of a lot about a person's values.

I think more equivalent would be saying a guy who looks for a woman with large breasts is similar to a woman looking for a very tall man, and either partner looking for money/luxury/comfort/status/inheritance/titles is the same thing.

I'm a rather great admirer of the Stoic tradition, I have not so much use for luxury or comfort, and I think it's potentially corrupting. I've been with a few women who prioritize luxury and comfort and things like that, but it's clear pretty early on that they're going to be funding their own luxury and comfort, whereas I'm more Spartan and would rather enjoy nature, reading books together at a cafe, laying in bed listening to classical music, and things like that. There is no fine dining, shopping trips, or things like that with me - because frankly, I'd be miserable doing that sort of stuff and a man shouldn't be miserable with his woman.

If you're strong and set those groundrules early, you can usually have a pretty good few year run with a girl who is only mildly interested in luxury/comfort. A girl who is obsessed with it, maybe you can't get on her official boyfriend -> fiance -> husband track, but that's a good thing for the man who doesn't want to be immersed in consumerism, luxury, and comfort.

So no, I disagree with the looks/money equivalence - most people have a preference for a certain set of looks which doesn't necessarily indicate anything, but a strong desire for luxury/comfort is a big red flag to people who don't want that life - though it might be perfect for a guy who does like fine dining and luxury too.

Good looks on a gal are correlated with fertility, so a guy who marries her will have a chance at a higher reproductive success. A guy with resources can afford to take care of said children, as opposed to letting them starve to death, so she gets a higher RS as well.

Neither has anything to do with morality at all.

I don't think seeking wealthy mates is immoral because it doesn't hurt anyone. If someone enjoys that kind of thing, good for them. If they're in it for the conspicuous consumption, I just probably wouldn't enjoy hanging out with them, let alone marrying them.

It's about values and reproduction. Humans are living things, and EVERYTHING about the behaviour of living things is about reproduction. Values, in humans, are all about reproduction, directly or indirectly.

Women desiring high status men is also built-in. But which women find high status (banker versus starving artist for example) depends on culture and the particular woman.

The lack of honesty is why most people don't like golddiggers.

A golddigger [1] is morally equivalent to a guy who lies to women about wanting a relationship, simply with the goal of getting into her pants. Actually she is worse, since her actions are considerably more harmful.

[1] I exclude the honest golddiggers, of which I'm sure there are a few. I've got nothing against a girl honestly trading sex for money.

To my mind, it's not that the act of a girl looking for a rich guy and a guy looking for an attractive girl are the same act so much as it is that more times than not these two will find each other.

Girls whose priorities are in wealth and financial security with not end up attracting guys who are interested in relationships based off of emotional commonalities (read similar likes and values). Likewise, guys whose priorities are in finding the most attractive girl will not end up attracting girls who are interested in relationships based off of emotional commonalities.

This is essentially consistent with your analogy. The problem is that just because this is true is no reason to accept it as a healthy basis for a relationship.

You've obviously never dated in NY.

Many women will fake whatever they need to fake to get a rich guy. I'm told many men will do more or less the same thing to sleep with a girl (or so I'm told, I've got no personal experience though).

Also, the HN crowd probably underestimates how much the average person makes knee jerk decisions based on evolutionarily-driven intuition - this community is very conscious, reflective, thinking. It's easy for people surrounded by the best, brightest, most thinking, most analyzing people to forget that the vast majority of people aren't that way.