I wish I had such choice......ryanair is the only airline that flies anywhere near where I live. I could say "fuck you ryanair" and fly with someone else, but then my total journey time home would go up from 3 hours to about 8-9 hours. As much as I dislike them, I'm not going to make my life significantly more difficult and spend more money just to avoid them.

In the mid 80s the route I occasionally flew was monopolised by the national airlines of each country. There wasn't a penny difference between their fares at about ten times the usual fare today. Most people went by coach instead, a 12 hour miserable journey. Everyone flys it today thanks to Ryanair.