As far as I understood it, it was a non-profit that Luckey funded to help promote Donald Trump's presidential campaign. It was seemingly going to do so through memes, though it never recognizably progressed beyond its initial promotion. It was derided from both sides; it was first posted for a sort of crowdfunding campaign to /r/The_Donald where it was lambasted as "astroturfing" and a corporate attempt to profit off of their community. The VR and tech community at large (which tends to lean left and anti-Trump) didn't think much of it until it was revealed that Luckey was providing the funding for it, at which point a great deal of his already waning community support dropped out from under him.