Re:Chase had ads on 400k sites, then on just 5k, with same r...
by draw_down on Thursday March 30, 2017 @01:23PM
(#13997210)
> So many commenters are giving the customer a hard time for realizing, "99% of my budget is spent on zero value, i.e. fraud."
This is something the Ad Contrarian hammers on a lot (http://adcontrarian.blogspot.com/). There seems to a lot of fraud and BS in the system, but it's to the benefit of most players in the system to ignore that. Even for many ad buyers, it'd be embarrassing for the CMO to admit to having thrown away tons of money on something that doesn't work nearly as well as it's said to.
This is something the Ad Contrarian hammers on a lot (http://adcontrarian.blogspot.com/). There seems to a lot of fraud and BS in the system, but it's to the benefit of most players in the system to ignore that. Even for many ad buyers, it'd be embarrassing for the CMO to admit to having thrown away tons of money on something that doesn't work nearly as well as it's said to.