My point is, consumers already expect to use their card, not a phone/app; and for users who do have the necessary hardware, it's still about as convenient to use their card rather than their phone.

So, some consumers now like to use their phone, I personally find it more convenient.

As an extra capability that appeals to some folks it's a no-brainer to market it as a feature.

Sure, it's probably only a few percent at present. Your objection seems to be "I don't use that, therefore they shouldn't mention it on their page", no?

> I don't use that, therefore they shouldn't mention it on their page

Oops, that's not my intended message at all! I don't care what they say on their site & I certainly don't expect them to pay attention to the rants of random HN commentators…

I know people don't use their phone to pay for things here, and I don't understand why you think it will help Square make any inroads into the UK market.

I don't understand why people object to it as a marketing selling point - it's a new(ish) payment method that's expected to become more widespread over time. Selling your product to a retailer with "Hey, it does this too" can't be a bad thing?

>> I know people don't use their phone to pay for things here

Where is here?

I've seen folks in London using their phone to pass the Oyster/underground gates, and I see people at work use their phones every day in the on-site eatery. When I brandish my phone at the McDonald's drive-through for a coffee, the staff don't look at me like I'm crazy, they hold out the machine. I'm really not sure why you think that it's objectionable.

I don't object? You're projecting a complaint onto me that I never made.

I don't understand why you think this feature is important when so many existing consumers will use their contactless card to make payments instead.

Making it crystal clear:

Why do YOU think this is good? In actual concrete terms, i.e. this allows contactless payment for purchasing automobiles which is a gamechanger because …