>> I know people don't use their phone to pay for things here
Where is here?
I've seen folks in London using their phone to pass the Oyster/underground gates, and I see people at work use their phones every day in the on-site eatery. When I brandish my phone at the McDonald's drive-through for a coffee, the staff don't look at me like I'm crazy, they hold out the machine. I'm really not sure why you think that it's objectionable.
I don't understand why you think this feature is important when so many existing consumers will use their contactless card to make payments instead.
Making it crystal clear:
Why do YOU think this is good? In actual concrete terms, i.e. this allows contactless payment for purchasing automobiles which is a gamechanger because …
Oops, that's not my intended message at all! I don't care what they say on their site & I certainly don't expect them to pay attention to the rants of random HN commentators…
I know people don't use their phone to pay for things here, and I don't understand why you think it will help Square make any inroads into the UK market.