You may fulfill both roles, customer and product, but I think that would make you a bit of a rarity. They can upset you as a product and support you as a customer at the same time.

> I pay for Facebook. That makes me a customer.

How does one pay for Facebook? Is there a premium service I'm not aware of?

Hey, sorry. I edited my comment to clarify shortly after posting it, but I imagine you probably loaded the page in the meantime and responded later.

I run ads on Facebook for several Facebook pages and additionally promote their posts (using the per-post boosting) fairly regularly.

Okay that makes sense. I thought it was from the perspective of a John Q. User who has a Facebook account.

In your example though the Ads are the product you're paying for. Not the Facebook account that is purchasing them, though I see how they're inherently linked.

When you own pages you can use Facebook advertising system to #feature# your page on it.

Same way Google do with adword on their search page.