I wonder about that too. How do I really know that a pair of Levi jeans at Target is genuine?

It doesn't matter. Levi's these days are trash. Bought a pair at the official Levi's store which lasted all of 6 months before there were holes in the pockets. (to replace a 5 year old pair that was fine except I was too fat for it.)

Agreed, I've had the same experience with clothing. I have a 15-year old sweater that is still in better condition than the ones I purchased one or two years ago.

It seems to me that most stores either sell counterfeit products, or all mid-tier brands have given up and sell low-tier products for the same old prices. It's no surprise then that consumers are flocking to low-price, low-tier stores: at least they know what they get.

If you're still on the market for cheapo whatever jeans, I've had good wear time on jeans from Round House. I've seen others recommend Pointer brand from LC King, though I don't have personal experience with them. Both USA-made.

They're almost guaranteed to be 'genuine' Levis.

But you can't be sure Target hasn't asked Levis to counterfeit themselves.

What do you mean by "counterfeit themselves?"

Do you mean selling the same exact product made by Levis under the Target label?

Levis (may) make products specifically for Target with the Levis brand, but with inferior quality and materials to get the price down to fit Target's desired profit margin.

Interesting perspective.