For you maybe. Many of us (millions, judging from the sales numbers) appreciate the thin-ness, even if it's for a desktop machine.
I had to drag my old non-thin iMac several times to different locations, and it was no joy. Nor do I need a behemoth on my desktop.
Or perhaps they bought them because they had no other choice when choosing a reasonably fast desktop machine compatible with their software?
Seriously, the argument "oh, this feature must be popular because the whole machine is popular" really doesn't hold water in complex machines like computers, phones or cars.
iMacs sold better even when the "cheese graters" were available, so yes.
Apple never had a usable entry level desktop computer tower. Something with high performance on consumer class CPUs, rather than Xeon and ECC ram. The Mac Mini was always crippled to keep it from competing with the iMac and cheese graters among people who want something better performing.
The iMac is popular because it's the best performance to price ratio. Not because the form factor is any good. For the longest time the entry level MBP (and unibody Macbook before then) was also Apple's best selling laptop and they only recently cut it out from their line-up and replaced it with the Air as their entry level offering. The Air will also exist for as long as they keep selling the current Macbook at those prices because most people are not willing to spend 1449 euros on a machine that barely performs better.
The 27" Core 2 Duo 2008-9 era iMacs, one of which I had, weighted 13.8 kg!
The new 27" model is 9.5 kg. That's over 30% less weight...
Apparently they are. Just read this effete technologist's comment:
I’m personally just hoping that I’m ahead of the curve in my strict requirement
for “small and silent”. (...) I want my office to be quiet. The loudest thing
in the room – by far – should be the occasional purring of the cat. And when I
travel, I want to travel light. A notebook that weighs more than a kilo is
simply not a good thing (yeah, I’m using the smaller 11″ macbook air, and I
think weight could still be improved on, but at least it’s very close to the
magical 1kg limit). -- Linus TorvaldsAny reasonably well built desktop PC does that. It's a matter of applying a modest amount of care when selecting and assembling components.
When it comes to off the shelve towers and laptops, you'd be surprised.
And if you mean it's easy if one personally "selects and assembles components." you'd be surprised again on how atypical this is for the average PC buyer.
E.g. you'll never find a high-end CPU cooler in a factory-assembled PCs, simply because they are too difficult and slow to mount. Compared to a simple push-pin or lever-mounted cooler these can have a dozen parts or more and require funneling screws through cutouts in the cooler itself etc. -- you just won't see that on an assembly line.
There are also other issues, more specific to PCs, e.g. the standard case form factor does a poor job supplying graphics cards with fresh air. Other case form factors solve this (e.g. Silverstone has some; the "trash can" Mac Pro follows a similar concept), but tend to incur other compromises (and price tags).
Design isn't pointless. That in itself has value. I'm thinking the poor upgradeability is actually a feature (for the seller - not the buyer) and not arbitrary either.
A 'thin iMac' - whose thin-ness was absolutely pointless.
The MacBook (2 lbs) and MacBook Pro (3 lbs) were designed to weigh arbitrary weights instead of thinking about features: http://www.apple.com/mac/compare/results/?product1=macbook&p...
And the MacPro was possible the worst shape for upgrades.
Jobs inspired people to come up with great machines, but he also had a pragmatism which seems to have been lost at Apple.