Re:Ask HN: What is your startup's marketing stack? (March 2017)
by michaelbuckbee on Monday March 13, 2017 @12:08AM
(#13855170)
Traction [1] is the book I can unreservedly recommend as it both lays out more channels than you were probably aware of, it also has a nice crisp framework for trying a few at a time and folding that knowledge back into your operations.
It's also very applicable for people where we're at (fellow one person SAAS founder here), which many other marketing books are decidedly not. This is important as now is not the time to be worrying about the proper branding position of your superbowl ad, etc.
One last thing: there have a Slideshare[2] that moves through most of the book content which is a great resource as well.
It's also very applicable for people where we're at (fellow one person SAAS founder here), which many other marketing books are decidedly not. This is important as now is not the time to be worrying about the proper branding position of your superbowl ad, etc.
One last thing: there have a Slideshare[2] that moves through most of the book content which is a great resource as well.
1 - https://www.amazon.com/dp/B00TY3ZOMS/
2 - https://www.slideshare.net/jwmares/traction-trumps-everythin...