Re:Ask HN: What is your startup's marketing stack? (March 2017)
by bwerdschinski on Sunday March 12, 2017 @11:12PM
(#13854967)
That's awesome advice, thanks for sharing. I'm in a similar position to the OP as a one man band, can you recommend any books or blogs on exactly how to start testing each channel? A lot of the advice I've come across only mentions it in broad strokes. Maybe there's some foundation level knowledge I'm missing but I don't know where to look next to get up to speed. :)
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Re:Ask HN: What is your startup's marketing stack? (March 2017)
by michaelbuckbee on Monday March 13, 2017 @12:08AM
(#13855170)
Traction [1] is the book I can unreservedly recommend as it both lays out more channels than you were probably aware of, it also has a nice crisp framework for trying a few at a time and folding that knowledge back into your operations.
It's also very applicable for people where we're at (fellow one person SAAS founder here), which many other marketing books are decidedly not. This is important as now is not the time to be worrying about the proper branding position of your superbowl ad, etc.
One last thing: there have a Slideshare[2] that moves through most of the book content which is a great resource as well.
1 - https://www.amazon.com/dp/B00TY3ZOMS/
2 - https://www.slideshare.net/jwmares/traction-trumps-everythin...
Re:Ask HN: What is your startup's marketing stack? (March 2017)
by bwerdschinski on Monday March 13, 2017 @12:51AM
(#13855316)
Fantastic, thank you so much