Re:Snap Jumps in Debut After App Maker Raises $3.4B in IPO
by duderific on Thursday March 02, 2017 @04:49PM
(#13778565)
> How does he sell the advertising? Product placement in the photos?
Yes, that's probably it. It's the "influencer" model. If 700,000 people who are following you on social media see you wearing a cool jacket from Target, and you say something nice about it in the comments, then those people are more likely to buy that jacket than say, seeing some random person wearing it in a TV ad or a catalog.
Re:Snap Jumps in Debut After App Maker Raises $3.4B in IPO
by rubicon33 on Thursday March 02, 2017 @02:09PM
(#13777176)
I'm not sure, I didn't get his username, and even if I did, I'm not on instagram.
I did ask how he does it though, and he said target sends him pictures to use. I was confused by that response because, I thought instagram was more about product placement (him hanging out with his friends, with target logo in the background).
TL;DR; - Not sure how it works.
(I'm not interested in advertising. I'm just curious.) I'm surprised by Target: Why not rotate their product lines and improve selection rather than just advertise to teens? Most of them would probably go to Walmart where it's cheaper.