Re:Snap Jumps in Debut After App Maker Raises $3.4B in IPO
by duderific on Thursday March 02, 2017 @04:49PM
(#13778565)
> How does he sell the advertising? Product placement in the photos?
Yes, that's probably it. It's the "influencer" model. If 700,000 people who are following you on social media see you wearing a cool jacket from Target, and you say something nice about it in the comments, then those people are more likely to buy that jacket than say, seeing some random person wearing it in a TV ad or a catalog.
Yes, that's probably it. It's the "influencer" model. If 700,000 people who are following you on social media see you wearing a cool jacket from Target, and you say something nice about it in the comments, then those people are more likely to buy that jacket than say, seeing some random person wearing it in a TV ad or a catalog.