While you are apparently cheap you'll still make more money per GB than an isp that tries to compete on the "Unlimited" plans.
When we spoke to our users they said the following: - Way faster than Jio (We offer 100mbps) - The price was so low that they didn't mind paying - They don't trust reliance and the ID process of getting a jio connection - It's so cheap and fits in their daily routine of getting chai, cigarette, etc.
What do you use for backhaul? chaiwalas and paanwalas aren't going to have network access in form of fiber or even cable on the street so i guess 4G hotspot? Also, Is there a way people can pay the stall owner some money and get a token from him? People here generally dont prefer online transactions.
Tokens are physical and work exactly the way you describe. Pay cash, get wifi.
Or maybe an IOT platform of sorts, for example, you're an FMCG and you want to know that your shipments really did arrive at the location your distributor was supposed to deliver it.
India's a challenging country where > 80% of our retail is fragmented into millions of micro-stores.
We're Wifidabba.com and we're in the current batch of YC. We provide low-cost internet in India at tea-stalls and bakeries. Consumers buy tokens and get access to wifi. In effect, we take a broadband connection and slice it into tiny pieces and sell that as wifi.
I guess in some ways we're an ISP, the government certainly thinks so, we've had to apply for an ISP license.
We're only a few months old, but we're reasonably profitable and the future looks good.
I think there's room for new ISP's if you're willing to be creative about how to grow the number of customers you want to reach. For example, we're getting tons of inquiries about being an IOT platform amongst other things.
*edited for clarity