I think this is what he means. Working on any of these ideas doesn't make you an innovator. You might do something in a slightly better or more novel way, but we aren't inventing crap.
And if you don't execute on your slightly better path, you'll still be beat by someone with a slightly worse idea who buckled down and delivered.
Silicon Valley is littered with companies with better ideas and better base products that lost.
In truth, there are no giants (or maybe very few). Even the giants of the adage are actually made up of innumerable little people supporting each other.
But the bullshit starts when people use the technology and claim they are making tech innovations.
But what truth though, can you be specific?
Talking about technology is necessary to attract people to our own work and find new ideas ourselves. Open source, vendor, Saas. All get value out of conferences, meetups, articles, etc.
Sure, not every word adds value, but the same could be said of code.
- Talk of AI is bullshit. Shut up and get the work done.
- Talk of Machine Learning is bullshit. Shut up and get the work done.
- Talk of VR is bullshit. Shut up and get the work done.
- Talk of Smart Contracts is bullshit. Shut up and get the work done.
- Talk of IoT is bullshit. Shut up and get the work done.
Not sure if I entirely agree with him but there's some truth.