There are zero Elixir jobs on my part of the planet.
Whereas F# is on my PC thanks to a full VS install done by IT, and I can at least use it instead of Powershell.
Source: Have spent a lot of time with F#, including writing Type Providers (which would not solve the problem).
Anyway, I don't think to be "attractive" it needs to match Phoenix/elixir macros. Nice frameworks can be made in fsharp, and its type system and tooling blows type specs and dialyzer out of the water.
Really it needs to be:
* (x-platform && easy to use) which is why I'm so keen for the official 4.1 fsharp release. The ecosystem around fsharp and dotnet core needs all the sharp edges ground down.
* Smooth OOTB experience
* Community momentum
* Excellent plug/middleware solution(building on top of asp.net core might be the right approach)
Then just let fsharp shine on its own merits.