Re:How Children Lost the Right to Roam in Just 4 Generations
by rimantas on Thursday February 02, 2017 @01:42AM
(#13548614)
It is to convince that you want this particular product by this particular company over the competition.
Re:How Children Lost the Right to Roam in Just 4 Generations
by pbhjpbhj on Thursday February 02, 2017 @04:33AM
(#13549273)
There are some adverts that sell a product against its competitors. But there are plenty that sell the idea that with a particular company's logo on a product you'll be fashionable. And, there are plenty that sell products that people don't need, at all, using the idea that the product will make your life more fulfilling.
We don't watch broadcast TV at home. 30 mins in front of a friend's TV and our kid suddenly 'need' a ton of new stuff. At the cinema "you should get that car Dad", etc..
It's psychological manipulation, it's rarely ever a helpful synopsis of a products comparative specifications.
Re:How Children Lost the Right to Roam in Just 4 Generations
by kqr on Thursday February 02, 2017 @01:08AM
(#13548492)
Advertising is 99% about making you aware that theproduct exists and fulfills the needs you already have, and at most 1% about making you want theproduct.
Re:How Children Lost the Right to Roam in Just 4 Generations
by JammyDodger on Thursday February 02, 2017 @01:16AM
(#13548522)
How is that true? What about all the various gadgets that exist that nobody wanted until they were advertised to them?
If you don't know about something then how can it possibly be exactly what you want? You wouldn't want it if you didn't know it existed. Or how about brands like Coca-Cola, everyone knows they exist but they keep advertising, surely it's to make you want it!
Re:How Children Lost the Right to Roam in Just 4 Generations
by icebraining on Thursday February 02, 2017 @09:32AM
(#13550719)
If you don't know about something then how can it possibly be exactly what you want? You wouldn't want it if you didn't know it existed.
You may want something with accomplishes some goal without knowing exactly what. If a person thinks "I have to go out but I'm waiting for a call", they may not imagine the cellphone as an object, but they still want something that solves their problem.
That said, 73.6% of all statistics are made up. Many ads in fact are designed with both goals in mind.
A corporation's main goal is to drive up profits and if it's more convenient for them to manipulate a populace into acting a certain way than it is to give the populace exactly what they want then that's what they'll do.
There is probably not a conspiracy from corporations or government to undermine people's freedom and what not but it doesn't mean that it isn't the end result.