Re:How Children Lost the Right to Roam in Just 4 Generations
by kqr on Thursday February 02, 2017 @01:08AM
(#13548492)
Advertising is 99% about making you aware that theproduct exists and fulfills the needs you already have, and at most 1% about making you want theproduct.
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Re:How Children Lost the Right to Roam in Just 4 Generations
by JammyDodger on Thursday February 02, 2017 @01:16AM
(#13548522)
How is that true? What about all the various gadgets that exist that nobody wanted until they were advertised to them?
If you don't know about something then how can it possibly be exactly what you want? You wouldn't want it if you didn't know it existed. Or how about brands like Coca-Cola, everyone knows they exist but they keep advertising, surely it's to make you want it!
Re:How Children Lost the Right to Roam in Just 4 Generations
by icebraining on Thursday February 02, 2017 @09:32AM
(#13550719)
If you don't know about something then how can it possibly be exactly what you want? You wouldn't want it if you didn't know it existed.
You may want something with accomplishes some goal without knowing exactly what. If a person thinks "I have to go out but I'm waiting for a call", they may not imagine the cellphone as an object, but they still want something that solves their problem.
That said, 73.6% of all statistics are made up. Many ads in fact are designed with both goals in mind.