It could be that we've been reading different things (Twitter and Facebook aren't good for this sort of things IMO), but my impression is that people had justified suspicions, and that these weren't just Hitler comparisons (which really should be called out, they're too far out). Authoritarianism can mean a range of things, none of them good, and so so long as people base their arguments on things that Trump and his team said or things that they did, people should be on solid enough ground.

As an example, you say "he's an utter noob", and, sure, that is one of the possibilities. But it's not the only possibility, so one would be wrong to say that it's obvious, for example, that he's an utter noob. He might be, or he might not be. How do you know? And those other possibilities have to be considered too, to be fair. It'd be wrong to dismiss them straight up as clickbait without examining the merits.

(I'm not sure if you meant noob or boob, it looked like a typo to me, but as luck would have it, my reply works both ways.)