There's a reason vast majority of smartphone users install less than one or two apps throughout the year, web apps loading faster (sub second AMP pages) and native app experience (PWA offering add to home screen icons, offline mode, caching) will continue put pressure on the already falling and commoditized native app market.
Now your web app even gets it's own icon in your home screen along with other native apps and it works offline too just like other native apps.
You are right, there's not much to talk about when native apps are facing an existential crisis.
Aren't there people using the web version of that because the app is so bloated?
Those same users also use a fixed set of web sites.
Most of the capabilities of the web are used in a user-hostile way: to annoy, track, or drain the user's battery. PWAs will make the problem worse. AMP is a reaction against this.
as the mobile browser increases in capability it's inevitable we'll see more PWA as it is good enough if not better than native apps in every measurable way unless you absolutely need native app to utilize the full set of hardware on the device or big enough or successful enough that it will be used by millions of people everyday.
I said it before but the #1 threat to all native app vendor is Google Chrome. As it's capabilities break through the native app turf, so will the smartphone user's demand for the most powerful and flexible browser on the market (Google Chrome) and the hardware associated with it (user perception is superficial influenced by marketing).
but yeah as long as celebrities go around with an iPhone, they are going to have that luxury brand tied with it.