All the way through the 80's up to the early 90's, C toolchains only mattered to those that were working on UNIX workstations and servers. On home computers it was just, yet another language, with compilers generating slower code than junior Assembly programmers.
So of course Rust has to catch up a few decades of market use.
tangentially, ats has had some success in that area since it compiles via c. but I agree that c is less work to get set up with.
And, honestly, one of the features is "vibrant community of developers." Even if Go and Rust were bad languages, which they're not, they'd still be better choices than C-with-custom-in-house-restrictions-and-libc-wrappers, simply because of the communities around them. If you're writing in Rust, someone else has already written the safe C wrappers, and if they haven't, there's a community of people who will code-review your wrappers for safety and merge them into a centrally-maintained project, which is extremely useful.
To answer your question though, the advantage of using C is certainly not the notorious bad-habits standard library. C is fun and productive exactly where there's just you and some bits and bytes to bang around. Coding in the small. Not platforms and architectures.