But how much will they have to increase spending to achieve those projected revenue increases? It's a classic error to think that the current trend of revenue growth will continue but expense growth will stop.
My point is that "holding all other costs fixed" usually turns out to be a heroic assumption. More staff is needed to support the larger customer base, marginal sales become harder (i.e. more expensive), etc. Plus, as these revenue figures grow, a fixed churn rate becomes more expensive in absolutely dollars. So customer retention becomes more important, which means more sales resources, which means more money. And so on. And in the meantime competitors are cutting prices, so "fixed" revenues turn out to be not so fixed after all, even before factoring in churn.
Don't get me wrong - I'm not predicting that GitHub will fail. I just think the slog will be harder than this meta-analysis of Bloomberg's analysis suggests.
20 months of runway if growth stops? That's it? Is that called "doing (much) better"?