> The cliff face continues to weather at an average rate of 1 centimetre (0.4 in) per year, although occasionally large pieces will fall. This occurred in 2001, when a large chunk of the edge, as large as a football pitch, fell into the Channel.
The Nature commentary has the title: "Greenland once lost nearly all its ice — and could again"
http://www.nature.com/news/greenland-once-lost-nearly-all-it...
The actual paper title is: "Greenland was nearly ice-free for extended periods during the Pleistocene"
http://www.nature.com/nature/journal/v540/n7632/full/nature2...
I'd say the actual paper title wins by a mile.
Your comment did mention another point which appeared to discredit the article/research:
>probably failed A/B testing
In particular, I was imagining that gizmodo A/B tested "Most of Greenland Melted about a Million Years Ago" vs "Most of Greenland Melted in the Recent Past".
The latter (to a non-geologist) is quite a bit more sensational.