I prefer the Spider-Man toothpaste, but if I want to feel particularly impressive I've found you can't go past the Incredible Hulk toothpaste. It's hard to find though.

I check the Fluor ppm and pick the most inexpensive one with the highest ppm personally

Wow your pineal gland must be bout closed shut.

Highest or lowest? I do the latter, obviously, for reasons of self-preservation (learnt this from a dentist).

I buy the cheapest brand that is ADA (American Dental Association) approved.

My wife chooses for me :)

You are getting downvoted because people feel like it's not adding to the conversation, however, I disagree.

I also use toothpaste, and other products,that my wife chose and came to the realization that even though I might not be directly marketed to, I am still reached by a so-called influencer, who has way more power then some random instagram person or ad.

I wouldn't be surprised to find more Marketing dollars are spent on advertising to women (probably, no proof, just an assumption). Since if they can target the person who purchases for the family, the company adds multiple consumers, regardless if they realize it or not.

To me, that's an interesting introspective and your comment did contribute.

Thanks.

There is a reason soap operas are called soap operas.

The one that was on offer in the supermarket.

I use the most inexpensive whose taste I like