Then there's the networked hire who basically lets people know he/she is on the market, and can land a job without having to spend 6 hours at a whiteboard answering trick questions about the space-time complexity of the interviewer's socks.
Finally, the super-networked can get in through an acquihire, so they don't have to feel bad about having spent a couple millions of investor money on their startup sabbatical.
So, another chat app? I assume there is some fancy tech behind the scenes?
Edit: These apps don't even have reviews, do they?
https://itunes.apple.com/ca/app/wyd-what-you-doing/id1106177...
https://itunes.apple.com/ca/app/frenzy-plan-less.-party-more...
What's going on with this?
How you know it's happening here is you can count the app store reviews for their apps. That's the tell-tale sign.
And they have something else that just looks like Snapchat-style image overlays/editing called WYD. https://itswyd.com
The name of this sounds like a blatant rip-off of the "Verb, it's what you do" public health campaign in the US. Changed just barely enough to cover themselves from getting sued. https://www.cdc.gov/youthcampaign/index.htm
It also only has 41 likes on the app Facebook page.
Unless there is some IP or hires that they wanted to snatch up, there doesn't appear to be anything of value that couldn't probably be done cheaper in house at Twitter. This seems incredibly frivolous.
The acquihired team is usually only getting two things from them: the founders save face (publicly, not with future investors, who know what an acquihire is), and the whole team gets placed, rather than having to interview individually.
Even that last bit isn't always true.
Maybe they couldn't get him/them to abandon the app without buying it out.
They're so insignificant, they don't even have an Alexa ranking. http://www.alexa.com/siteinfo/yesitsyes.com
None of their products seem popular either: http://www.alexa.com/siteinfo/getfrenzy.com and http://www.alexa.com/siteinfo/itswyd.com
This has SV nepotism all over it. Thankfully, Twitter doesn't have a monopoly so they can't afford to keep doing this.
If I was a Twitter investor, I would be outraged (assuming that this article is true).