Google’s AMP is a gilded cage

Re:Google’s AMP is a gilded cage by untog on Sunday November 27, 2016 @11:22AM (#13049903)

It's worth pointing out, though, that the source of a lot of this performance drain is ads. And Google are the main provider of ads across the internet.

To me, AMP feels like a method for Google to sidestep the real issue at hand.

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Re:Google’s AMP is a gilded cage by tedunangst on Sunday November 27, 2016 @01:03PM (#13050393)

Are google ads that slow? When I look at the dozens of requests issued by slow sites, I don't see google domains. I see every other fucking tracker, suggester, sharer, and optimizer, but not google.

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Re:Google’s AMP is a gilded cage by adwww on Monday November 28, 2016 @08:19AM (#13055195)

Ah, but just because you see Google ads, it doesn't mean that was all the website tried to serve.

They probably ran a waterfall, asking AppNexus, Pubmatic, TradeDesk and 40 other ad providers for an ad at $5, $2, $1, etc. before giving up and serving a Google ad...

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Re:Google’s AMP is a gilded cage by StavrosK on Sunday November 27, 2016 @12:37PM (#13050270)

Google doesn't force you to add ads to your site, though. It's disingenuous to suggest that it's the ad provider's fault that you wanted ads on your site.

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Re:Google’s AMP is a gilded cage by eponeponepon on Sunday November 27, 2016 @04:35PM (#13051675)

Nor does the pusher force his marks to start smoking his crack.

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