Re:Google’s AMP is a gilded cage
by adwww on Monday November 28, 2016 @08:19AM
(#13055195)
Ah, but just because you see Google ads, it doesn't mean that was all the website tried to serve.
They probably ran a waterfall, asking AppNexus, Pubmatic, TradeDesk and 40 other ad providers for an ad at $5, $2, $1, etc. before giving up and serving a Google ad...
They probably ran a waterfall, asking AppNexus, Pubmatic, TradeDesk and 40 other ad providers for an ad at $5, $2, $1, etc. before giving up and serving a Google ad...