I have a lot of experience with long-running Intel SSDs of various models, including pushing them to the same kinds of extreme that the SSD endurance experiment did, and I have never observed them to self-brick simply because they reached their flash endurance point.
What I have observed is a number of firmware bugs (or possibly just the supernova feature) that caused the drive to brick on power cycle, even for drives in perfect health.
I liked the SSD endurance articles, because they went a long way to allaying fears about SSDs, but I think it's a shame they've left this point in.
Hey, could I get your help selecting an Intel SSD model? Overwhelmed by the number of SKUs.
EDIT: And, as pointed out by cuchulain, much of the information about the intended end-of-life behavior of Intel's SSDs is unreliable; they don't publish that information on a per-model basis, so some of what you read is based on mere speculation.
Anyways, I just wanted to share this nice anecdote and I can't help but think that maybe somewhere, some Intel engineers had some discussion very similar to my own.
I'm sure it's more nuanced than that but my reaction was definitely "steer clear of the Intel drives ..." when I read this so perhaps someone can clarify.
I don't understand why Intel wouldn't just configure these drives to go into read-only mode permanently. If I realized my hard drive had become read-only and didn't suspect hard drive failure, my first inclination would be to reboot my computer, not immediately back up all data.