Yeah, I thought the same thing (specially since 95% of the time I'm using my laptop, I actually have it closed, hooked up to a screen and with external keyboard and mouse). But I guess this will be useful for most casual users, since they often look down to their keyboards (and to be honest, the keyboard and the screen aren't that far apart in a laptop) and who don't usually use/know hotkeys for common actions they perform, and which now they'll have access to through the touch bar. But for most developers, yeah this seems like a gimmick. And yes, Touch ID is sweet. That 3 second payment demo was great.