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A comment on Snapchat Seeks to Raise as Much as $4B in IPO. Parent comment

Re:Snapchat Seeks to Raise as Much as $4B in IPO by duaneb on Wednesday October 26, 2016 @08:53PM (#12802088)
Sounds like twitter: interesting, perhaps the future, but not a business worth investment. How can they succeed where twitter failed? The ads have ruined the app. Everyone I know who uses it agrees it performs terribly and is extremely difficult to avoid unwanted, irrelevant ads.

Again: it's twitter.

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Re:Snapchat Seeks to Raise as Much as $4B in IPO by maruhan2 on Wednesday October 26, 2016 @09:17PM (#12802191)
It's a better case than twitter though. There is no obvious way of monetizing twitter, while there are many ways that I can think of that snapchat can monetized. For example, Line and Kakao have massively succeeded with their sticker/character business, and snapchat could bring something similar. There are many other ways I can list. So, the issue is not "What are possible methods of monetization?" but "How do I optimize profit?" This is definitely a more favorable setting than twitter.
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Re:Snapchat Seeks to Raise as Much as $4B in IPO by sysexit on Wednesday October 26, 2016 @09:40PM (#12802279)
So 4B for a selling stickers business model?
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Re:Snapchat Seeks to Raise as Much as $4B in IPO by rufb on Wednesday October 26, 2016 @09:50PM (#12802327)
Kakao's business model history is actually rather fascinating, and they keep grabbing sizeable market shares in unlikely or previously inexpressive markets to great success.

> In 2012, KakaoTalk's $42 million revenue is broken down to 67.5% ($31.1M) gaming, 26.2% ($12.1M) advertising, and 6.3% ($2.8M) emoticon sales. [1]

[1] https://en.wikipedia.org/wiki/KakaoTalk#Company_Business_Mod...

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Re:Snapchat Seeks to Raise as Much as $4B in IPO by sanowski on Wednesday October 26, 2016 @10:33PM (#12802508)
$200MM rev is crumbs when you're taking billions. I don't think this provides a good example of how it can work.
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