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A comment on Snapchat Seeks to Raise as Much as $4B in IPO. Parent comment

Re:Snapchat Seeks to Raise as Much as $4B in IPO by argonaut on Wednesday October 26, 2016 @07:01PM (#12801519)
That's the very definition of mercurial. In 8 years it'll be a new cohort with new tastes.
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Re:Snapchat Seeks to Raise as Much as $4B in IPO by delecti on Wednesday October 26, 2016 @08:39PM (#12802036)
The 12-20 demographic is mercurial, but 12-20 year olds are not.

Though really my point was this: it isn't the case that you need to continually re-grab the same users, it is the case that there are continually new users to grab.

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Re:Snapchat Seeks to Raise as Much as $4B in IPO by argonaut on Friday October 28, 2016 @02:51PM (#12819441)
If the old users leave, then yes, there are continually new users to regrab.
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