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Re:Snapchat Seeks to Raise as Much as $4B in IPO by delecti on Wednesday October 26, 2016 @08:39PM (#12802036)
The 12-20 demographic is mercurial, but 12-20 year olds are not.

Though really my point was this: it isn't the case that you need to continually re-grab the same users, it is the case that there are continually new users to grab.

Re:Snapchat Seeks to Raise as Much as $4B in IPO by argonaut on Friday October 28, 2016 @02:51PM (#12819441)
If the old users leave, then yes, there are continually new users to regrab.