I don't know the banking industry well so maybe there is some way for the company to make money off fake cards but I can't think of one. And because of that, I tend to believe that upper management really did not intend it to happen.
And their managers, and their managers' managers, whose income depends on showing good numbers to the nth-managers.
That's the major sin here.
It says everything about what the people in the loop of those decisions wanted, perhaps, but those people (at least, those for whom there is a known paper trail of them being in the loop) are probably several steps removed from the CEO. They also probably also maintained enough of a paper trail of the notional reasons that they were firing the people involved that, while its a reasonable inference from the association between whistleblowing and firing that there was an ulterior motive, it would be far from certain that that could be established to the degree necessary for that to the basis of criminal culpability.
He can only create structures (e.g. internal audit team) that are powerful enough to detect it and report it to him.
So that's about 2.1 million fake deposit and credit-card accounts, of which about 100,000 -- fewer than 5 percent -- brought in any fee income to Wells Fargo. The total fee income was $2.4 million, or about $1.14 per fake account. And that overstates the profitability: Wells Fargo also enrolled people for debit cards and online banking, but the CFPB doesn't bother to count those incidents, or suggest that any of them led to any fees. Which makes sense: You'd expect online banking and debit cards to be free, if you never use them or even know about them. Meanwhile, all this dumb stuff seems to have occupied huge amounts of employee time that could have been spent on more productive activities. If you divide the $2.4 million among the 5,300 employees fired for setting up fake accounts, you get about $450 per employee. Presumably it cost Wells Fargo way more than that just to replace them.
It seems senior management set up a stupid employee incentive program, but were not intentionally involved in the fraud.