It would be more interesting to initially see one good guy surrounded by many bad guys. As you focus on the good guy, you are rewarded by producing more good guys and bad guys disappear. Instead of gamifying the experience, show the user that focusing on the good guys creates positive momentum.
[meta] Your comment is solely about yourself and adds very little to the conversation.
• https://en.wikipedia.org/wiki/Cognitive_behavioral_therapy requires that you focus on stressful thoughts to "pick them apart."
• https://en.wikipedia.org/wiki/Exposure_therapy requires that you experience a stress-trigger and "pass through" the initial phobic reaction to get to the point where you can neutrally observe that the stimuli isn't dangerous.
Having a mindfulness practice, I don't see ABMT as going to be anything more than a bandaid. That bandaid might have some temporary effects, but it doesn't address existential suffering at all.
Further: stuff like the Wim Hof (Iceman) breathing method has greater effect because it teaches your mind to gain awareness and control over your body's fight-or-flight response. It won't address the emotional and mental stuff (which therapy and mindfulness practice addresses), but it does teach your body not to spiral out with fight-or-flight responses, and gives you enough space to work with these emotions.
I was also thinking about it: what do I see when I see pictures of violence and threats? Maybe I am idiosyncratic, but when I look at it, I tend to feel a lot of pathos for the suffering involving both the aggressors and the victims rather than personalizing it as a threat to me. (That is, instead of thinking "OMG the world is not safe for me", it is "That's a lot of suffering we're inflicting on each other"). Having pleasant pictures is not enough. The deep mental programming also needs to be addressed.
CBT may be considered the gold standard in the mainstream, but it will not always be like that.
The BBC didn't even mention its name! From searching around it appears to be Personal Zen (iOS only): http://www.personalzen.com/
Don't know what kind of twisted priorities in the newsroom would focus a story like this on using anxiety to make a political point, versus putting the focus on a way people can treat their anxiety, but hey, that's probably just my anxiety speaking.