Up to this incident nobody was thinking that a state could be reckless enough to target civilian planes. Or lend their military equipment to people reckless enough. This has changed since then.
Iran Air was shot down by US Navy: https://en.wikipedia.org/wiki/Iran_Air_Flight_655
[1] http://www.airspacemag.com/daily-planet/dutch-safety-board-u...
[1] http://airheadsfly.com/2014/07/15/ukraine-latest-an-26-downi...
Single launcher. Full battery has 4 launchers and a significantly more sophisticated radar. Arguably that radar would have helped to sort between Ukrainian observation plane and civilian Boeing.
At the time of the MH17 shootdown, some airlines were already diverting around eastern Ukraine, and many others were not.
A reasonable assessment of the danger was made, and they decided that it was safe enough to continue flying there. That assessment turned out to be wrong, but that doesn't mean the it was "reckless."
In hindsight, we tend to fall into the trap that the actual outcome was the correct/fated outcome. That we should have predicted it and known better.
A weather forecast that posted a 5% chance of rain on a sunny day is not wrong. No matter if it rains or is sunny, the probability was still just 5%, but we often assume that if the forecast was "correct" it should be 0% or 100%. That's not how it works. A coin toss is always 50%, even after the fact.
Hey I'm not saying it's their own fault, but please stop telling me that it's "safe" because it's not. It was a known warzone.
Todays example:
Virgin Atlantic, Air France and Emirates will no longer allow its planes to fly over Iraq due to concerns about the dangers posed by Islamic militants.