Do not worry about things that you don't control. Our job as innovators is to find opportunities that we believe in and give our best, independent of the outcome. Moreover, Tech giants cannot focus and move as fast as a tiny startup.

Couldn't agree with this more, "Do not worry about things that you don't control."

And I'd like to add that there are plenty of things to worry about. Channel your energy there.

In theory you are right, but in reality, when you are faced with multiple choices of startup ideas, shouldn't this be a major factor on deciding which one to act on?

No.

The market, and your understanding of it, should be a major factor. The fact that 800 pound gorillas have more resources is just an excuse to not do something.

Besides, those resources could just as easily be used to acquire your idea if you do it better.

But you can control it. Adopt a strategy resilient to big company interference. Don't think of yourself as a fake victim of big companies. There's always things you can do. Have you forgotten the even basic lessons of MS vs IBM, you fucking idiots?

watch your language

We've banned this account.

Not at all. It seems these bigcos in their desire to diversify either produce an inferior version of pre existing hit software which will eventually fizzle out (or kept under life support), or simply buy out a viable competitor to the said pre existing hit software. So, unless you are trying to compete with bigcos' A game software products, you shouldn't worry. I don't. One might even look to create a viable competitor and seek a buyout, enjoy the spoils for a while and move on to next idea. Again, I don't.

Google releasing their product brings visibility to the market. If you have a travel app, now ou can say "it's like google trips, but we launched last year" and people will have some idea because of the google hype cycle. Instead of saying "it's like yahoo travel trip planner, except we didn't shut down"

I do. This may not be popular opinion - but the mere fact that they can build what you can after you have "proved" the market for them is always risky IMO. Ofcourse, bigcos may not be able as nimble as you are - so there's hope. Incidentally, I asked a question today due to the fear of same thing.

I wouldn't hold my breath with google. Lets see:

- Google Wave (dead)

- Google talk (dead)

- Google Voice (dead)

- Google trips (...._

If anything, google may offer to buy you out if they like your product good enough. So if that counts as being killed, then yea may be.

Is Google Voice considered dead?

It's been my primary number for ~4 years now, and yes, it's not 100% reliable (spotty forwarding once in a while), it's still serving me well.

I'm not in a start-up at the minute, and I should make it clear that I've not yet worked in a senior role at one. That said, I feel like most start-ups would be happy to reach the level of success where this is a problem!

The more specific your audience, the less likely that a big company will replicate your solution.

Building a faster database? You're going to get clobbered.

Building a better system for managing small postage stamp collections? You're probably safe.