If advertisers take a sudden "nice" approach, I'll keep blocking ads for another decade or so and see if the trend lasts. That's all I feel I owe them at this point.
The utter shit people run on major sites these days is so patently offensive ("Single Mom's Weight Loss Trick!", "Get Government Money Tomorrow!") that I keep a blocker on for my own sanity. I'm consistently appalled at the extremely low quality advertising that supposedly reputable properties put on their sites.
Give me good ads, please. Don't give me garbage.
I see few to none on Firefox, but even with a firewall hosts blocklist, Chrome/Android shows the bottom-feeder stuff on, again, supposedly reputable publishers' sites: TIME, CNN, Salon, Vox, and more. And the only impression it gives me is that thes companies have to be absolutely desperate to let that crap darken their pages.
You're right, it's absolutely insulting. To both the reader and the sites running the spots.
- Users want ads to just go away, period, the end.
- The devs want ads to be nice. So they swat down the nasty ones and permit the nice ones.
Ransomware was probably the wrong way to do that, but I can see why it was superficially appealing. "We check your ads for niceness, and then permit them. We won't give our effort away for free", being the idea behind it.