As a user, I do want ads to just go away. Since they started some 20-odd years ago, advertisers have abused the medium. If advertisers had had even a smattering of propriety, I wouldn't have been using an ad blocker since I first learned they were a thing.

If advertisers take a sudden "nice" approach, I'll keep blocking ads for another decade or so and see if the trend lasts. That's all I feel I owe them at this point.