I don't really know about brunch, although I guess there's something about waiting the better part of an hour to eat that makes it attractive to hipsters because I sure have seen them do it a lot.

But my guess is that Burning Man is rather passé, and has been roughly since people who hadn't been there started hearing about it in large numbers.

Burning Man is your equivalent of Glastonbury. Used to be cool years ago, but now its just for posh kids to say they have been.

You know this because you've been?

What does "cool" mean to you?

Waiting around to eat provides more time to see and be seen at trendy joints.