The information in a phone book is now the backing and access data, at least in some cases, to other online systems and services. "Who are you?" is the most expensive question in information technology. No matter how you get it wrong, you're fucked.
There are a great many systems which now can use the information in a phone book, or which starting from a phone book you can access, to commit fraud (it's called "identity theft", but it's still just plain old impersonation fraud). Unfortunately, this becomes, in many jurisdictions, the victim's problem.
It's not so much that phone books have changed (though that too), but the world around them certainly has.
Trying to authenticate people by their knowledge of data that's in or easily deduced from the public record (or "shared secrets" shared with every entity they've ever done business with) is an objectively wrong security design and we need to stop using it. Making those public records harder to access is an absurdly circuitous fix to something other than the real problem.
Most of the American public remembers phone books. I don't think they're going to vote to make publishing the White Pages punishable by serious jail time.