> Not only can they predict it, but I imagine to a large extent they control what people watch.

This is similar to what happened with Google Play Music. They used to have a really nice feature that enabled you to browse through all genres and continue to drill down several levels into very specific sub genres. It was a great way to discover new music.

The problem was people were streaming way too much music that was not optimally cached and it was causing scalability issues for them. The solution? Remove the subgenre browse feature and transition to a radio station-based approach. You now have the choice of a limited set of predefined radio stations, each with a limited number of tracks, which I assume are all cached in an optimized way, but you cannot drill down nearly as far into the sub genres.

If you browse the google forums there have been thousands of comments about the reduced functionality over the past year or so.

To be fair, they paid good money for Songza's radio stations system. But yes, the browsability is awful. I don't mind the radio stations approach, but I can't even find good listings of what radio stations they provide... and when I do find a radio station I like, I find it has a rotation of like 12 songs.

This seems to be true of like at least 90% of music streaming services, just with varying numbers of songs per station. Like with slacker it was 50 songs, and then a small number of extras put in. Or amazon music playing the same song 2 or 3 times during the same listening session.

Just to echo Pxtl, but much more explicitly, I don't think this had anything to do with caches or scalability, it was because they bought Songza.

If you've any evidence, please do share and I'm happy to put my hands up and admit I'm wrong, but the announcement was that the change was supposed to be because they now had these amazing hand curated playlists.

> Google looks forward to bringing back those genres/subgenres, and even microgenres, once they've had a chance to improve them and make them more scalable around the world.

That is a comment from a top contributor in the product forum. Thread is here https://productforums.google.com/forum/m/#!topic/play/i9meVy...

Wow, that thread is angrier than the Maps forum. Pretty impressive achievement on Google's part.

What's so bad about the maps forum?

Why not both? Maybe Sognza's playlists were a caching solution.

Occam's razor.

dlandis is suggesting a pretty over-complicated, anti-consumer reason as to why google started pushing curated lists.

Or you can buy into the incredibly simple "because google bought Sognza to compete with spotify's curated lists".

> Not only can they predict it, but I imagine to a large extent they control what people watch.

Oh man, new sinister revenue stream for Netflix incoming.

Next Google is going to realize that they can control which billboards or storefronts you drive by based on your Maps directions.

They kind of already steer people around with maps. Looking for lunch places near my office is terrible. It's mostly larger places. Good luck if your a mom&pop shop. I've also noticed that Youtube keeps trying to steer me towards videos I don't want to watch, and I don't really have a good way of telling it to stop.

So Netflix's utterly dire searching or access to their tags is actually a feature, not a bug?

I suspect their terrible interface is partially to hide how shallow the streaming catalog is.

No question about that whatsoever, IMO.

As is often the case, reality is less sinister than fantasy: no, I can confidently assert that Netflix does not influence your catalog based on the state of the content cache. The system is entirely built the other way around: the cache will fill to meet expected demand, full stop.

At least for me, their predictions are terrible. I watched a couple historical documentary series on WWII and for the next couple months my recommendations were filled with Nazi conspiracy theory junk.

This exact same thing happened to me after watching a WWII documentary. I'm actually really into the WWII genre but their recommendations are terrible in quality particularly the ones from Smithsonian.

I semi-recently worked on a P2P video distribution system (not like BitTorrent, that's not really suited to sequential content) - not that different from Spotify's old system. One of the things we ended up doing to support new release binge-watching was to have a predictive consumption led pre-fetched content cache for network neighborhoods. It wasn't a change-the-world difference, but interestingly, a lot of people do watch the same video content over a period of not that many days.

Caching is just an optimization, not a feature. If the content hasn't been cached yet, then there is a good chance that a caching is piggybacking on your transfer.

I was using "caching" to talk about the Open Connect Appliances and Netflix's proprietary CDN. It's probably the wrong word to use, given the differences in how the system works.

It doesn't sound like a customer watching a video stream causes that video to be copied to an OCA. The "Proactive Caching" section says they "want to make all of the OCA capacity available for content serving" and are trying to avoid read/write contention during peak hours.

It sounds like the system's working pretty well, the previous blog post says: "Globally, close to 90% of our traffic is delivered via direct connections between Open Connect and the residential Internet Service Providers (ISPs) our members use to access the internet."

Yeah, in my reading it doesn't seem like they cache on request. I don't think they said that they only cache some content though. They likely cache everything, but do so before making that content available to viewers.

I don't think Netflix generally pays for bw because of peering agreements?

> Our usage often involves browsing the recommendations on the home page and picking something.

FWIW, my usage is quite different. I do browse the popular/recommended/etc., but only to add things to my list. When I want to watch something I usually select it from "my list".

I think that's a good point, and a weakness in my comment. I know everyone's watching habits differ, but I said "to a large extent they control what people watch" and then offered an anecdote to support it.

I doubt anyone outside Netflix knows what percentage browse the homepage, pick from their queue, or search for the video they end up watching. I do think it's safe to assume browsing is a popular choice, but it's not clear it's the dominant one. I'm basing this off the real-estate devoted to browsing on the home page. I think the UI would look different otherwise.

I also don't think "control" is the right word to have used, probably "strongly influence".